AMBITION: Bold, simple logo for The PLC Decocainized Coca Leaf Extract – designed to communicate clarity, trust, and modernity. The identity reflects a refined, science-led food and drink additive rooted in natural origin, presented through a clean, confident, and professional visual language suitable for global applications. A visual journey tracing Coca E & COCA X from its roots to its refined form – beginning with native hands harvesting coca leaves, moving through precision laboratories, and culminating in the final bottle. A story of respect for origin, guided by science, craftsmanship, and modern innovation.

YEAR: 2024