CLIENT: Salty Blonde Bagel Bar

AMBITION: It’s a bold, minimalist wordmark set against a deep black (or very dark charcoal) circular background that feels clean, premium, and a little moody — like a high-end coffee shop meets coastal cool. Overall vibe: Confident • Irreverent • A little bit sexy • Trendy without trying too hard • Instantly InstagrammableIt feels like the bagel bar version of a brand that knows it’s cool, winks at you, and then serves you the best lox bagel of your life.The goal of this project was to create a bold, energetic website intro video that captures the personality of Salty Blonde Bagel Bar. The video sets the tone from the first click-playful, confident, and unapologetically fun-while highlighting the brand’s vibrant atmosphere, handcrafted food, and community-driven vibe. Designed to instantly engage visitors, the intro acts as a visual welcome, reinforcing the brand identity and making a strong first impression online.

YEAR: 2022