AMBITION: The objective of this redesign was to turn the page – simplifying the identity into a clear, confident logo that communicates seamlessly with Pardubice’s new, modern chapter.

It represents the fusion of tradition and progress: a club deeply embedded in Pardubice’s long-standing basketball legacy, evolving into a modern, elite, and internationally recognizable brand.

• Bold Letterform (B)  BEKSA – convey power, stability, and pride.

• Geometric Precision — clean edges and balanced spacing reflect discipline, structure, and team focus.

• Red and White Contrast — draws on national identity, energy, and passion, echoing both Czech sport heritage and the intensity of basketball.

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Whether appearing on jerseys, the court, or digital platforms, the mark stands as a clear expression of excellence, confidence, and collective identity.

YEAR: 2025